The agentic engagement platform
Set the goal.
Mirlora runs the journey.
Mirlora is an AI agent that understands your customers, plans every journey, and acts across every channel — with you in control.
Your goal
4,812 customers inactive 30+ days
3-step win-back over 10 days
Personalised email + WhatsApp offer
Each customer's best send window
A different way to engage
Stop building rules. Start setting goals.
The old way
- Build segments by hand
- Wire up journeys rule by rule
- Run A/B tests manually
- Dig through dashboards
With Mirlora
- Set a goal in plain English
- Mirlora plans the audience, journey, content and timing
- Launch with your approval or on autopilot
- Keep learning, with explanations of what worked
Meet Mirlora
One agent. Five skills.
Mirlora brings the expertise of a full lifecycle team to every campaign.
Example agent actions
Audience
Finds the right customers: at-risk, high-value, ready-to-buy.
“Mirlora found 1,200 trial users likely to convert this week.”
Journey
Designs and adapts the flow toward your goal.
“Mirlora added a reminder step for users who opened but didn't click.”
Content
Writes and personalises messages in your brand voice.
“Mirlora drafted 3 subject lines in your brand tone.”
Timing
Picks the channel — including voice — and the best moment for each customer.
“Mirlora moved sends to each customer's most active hour.”
Insights
Explains in plain English what worked and why.
“WhatsApp outperformed email for customers under 30.”
How it works
From your goal to Mirlora’s next move.
Set a goal
In plain English.
Mirlora plans
Audience, journey, content and timing.
You choose the mode
Suggest, Approve or Autopilot.
Mirlora acts and learns
Optimises continuously and reports back.
Autonomy modes
You decide how much Mirlora does.
What Mirlora does
Mirlora builds the campaign and launches only after your sign-off.
What you do
You review the plan, make changes and approve the launch.
Best for: Most campaigns
Choose a different mode for each use case.
New channel
When a message isn't enough, Mirlora calls.
Mirlora's voice agent calls customers who have opted in — to win them back, remind them, or help them finish what they started — and hands off to your team whenever a human is needed.
Mirlora Voice
- Win-back calls for lapsed high-value customers
- Renewal and payment reminders
- High-value cart and checkout recovery
- Appointment and booking recall
Example call
Mirlora Voice · Calling Sarah
Mirlora
“Hi Sarah, this is Mirlora, an AI assistant calling for Northwind. You left a few items in your basket — would you like me to text you a link to finish your order?”
Sarah
“Yes, please.”
Mirlora
“Done — sent to your phone. Have a great day!”
Outcome: Link sent · Summary saved to profile
- Consent-first calling
- Always discloses it's AI
- Instant human handoff
- Call summaries in every profile
Use cases
One agent. Every stage of the lifecycle.
Goal
Get new sign-ups to their first key action
What Mirlora does
- Find new customers who need a helpful first nudge.
- Plan a welcome journey with personalised guidance.
- Adapt the next step as each customer makes progress.
Recommended mode
ApproveGuardrails & control
Autonomy, with guardrails.
Approval flows
Review and sign off before Mirlora launches.
Budget and frequency caps
Set clear limits on spend and how often customers hear from you.
Brand-voice rules
Keep every message true to your brand.
Quiet hours and consent respect
Reach customers only when and where they have agreed.
Full audit trail
See the decisions, changes and actions behind each journey.
“Why did Mirlora do this?”
Plain-English explanations for every action.
Voice compliance
Calls only opted-in customers, respects calling hours and do-not-call lists, discloses that it's an AI, and honours opt-outs instantly.
The platform underneath
Built on a solid engagement foundation.
Unified customer profiles
Every event, attribute and interaction in one connected customer view.
Event-driven workflows
Journeys respond to real customer behaviour as it happens.
Omnichannel messaging
Email, SMS, WhatsApp, push, in-app, web and voice — working together.
Workflow automation
Design workflows from building blocks.
Every Mirlora journey runs on these steps. Select one to see what it does — this is a demonstration, not a live editor.
- Trigger
- Branching, people, contact data
- Timing
- Messaging and parallel
- Finish
Begins when the configured trigger fires: a contact update, business event, contact event, manual start, or a schedule.
If Yes
Parallel branches
Then
If No
Switch · Case A
Switch · Case B
TriggerStart
Begins when the configured trigger fires: a contact update, business event, contact event, manual start, or a schedule.
Use Tab to move between steps, arrow keys to follow connections, and Enter to select.
- Start, then Condition.
- If Yes: Email, Delay, Parallel with SMS and Add tag branches, then Human task, then End.
- If No: Switch. Case A: Remove tag, then End. Case B: End.
Plans & Subscriptions
Choose the plan that fits your team.
Compare the plans currently published, the features each one includes and the limits each one sets.
Loading plans…
Managed centrally
Plans and workspace subscriptions are administered by the Mirlora team.
Visible in your workspace
See your own plan and subscription status at any time.
Current capabilities only
Only features that are available today are listed.
Read live from Mirlora’s published plans. Pricing is not published here. Availability reflects plan configuration.
Early access programme
Join the Mirlora early access programme.
Founding-customer pricing
Early access to pricing designed for our founding customers.
Hands-on onboarding with our team
Work directly with us to get your first journeys running.
Shape the roadmap
Bring your goals and help influence what Mirlora builds next.
Limited spots for growing brands in the US and UK.
Get early accessFAQ
Questions, answered
Be among the first brands to run on Mirlora.
Early access
Request early access
Your next customer journey starts with a goal. What would you give Mirlora first?